Pilot. Learn. Scale.

Design pilots that can genuinely teach you whether a change works, for whom, in which conditions and what should happen before scale.

• Start with the decision, not the launch — A pilot should reduce uncertainty about a decision leaders genuinely have to make.
• Test realistic contexts, not only ideal users — A pilot with only enthusiasts tells you what is possible under favourable conditions.
• Collect outcome, implementation and experience evidence — A pilot needs evidence of what changed, whether the intended practice happened and what it took to make it happen.
• Use the pilot to redesign the change — Early difficulty can reveal what the system needs to change before scale.
• Scale, narrow, adapt or stop with explicit rules — A pilot is complete when evidence changes the next decision.